There’s A RHYTHM in…THE algorithm
Client: Spotify // Social, 2025 - now
Role: Video Editor, Content Creative, Art Direction
What I did:
Contributed to the pitch presentation that won Spotify Japan as a new client.
Defined the editorial direction for how the brand would show up on social
Led the revamp of the brand's editing style, driving increased engagement
Produced fan-praised content that strengthened the connection between artists and the Spotify brand
(No pun intended)
Aiming to be the lead platform that shape the conversation around music hence inspire the youth culture in Japan, Spotify Japan’s social needs a savvy plan that are on top of trends, wows the fans and bring the pop culture community closer.
And we smashed the play button by transforming current Spotify Japan’s contents into much more engaging, socially friendly and entertaining pieces that every fans love and want to talk about. With the added rhythm of social content, a touch of editing humor and community inside jokes, we’ve been exciting the fans and bringing in fresh synergy between Spotify and the music loving community!