With 4+ years at UltraSuperNew Tokyo, I've grown from intern to Art Director — a journey built on strong conceptual thinking and the multidisciplinary skills to bring ideas to life across any medium. From originating campaign concepts and selling them to clients, to art directing social content, OOH, animations, and on-ground activations, I work across the full creative process. I guide junior creatives, present creative direction to clients, and build the visual systems that keep brands consistent at scale.

Vietnam-born, Japan-based multidisciplinary creative, with specialization in Art Direction and Conceptual Thinking. Street-wanderer, grass-toucher, culture nerd.

There’s something in everything!

There’s unsaid love in the overly-filled Bánh Mì mom’s been making for my breakfasts since birth. There’s an invincible feeling of rushing the last trains with friends on the Tokyo midnight street. There’s every emotions packed in a single emoji 😭.

Through people-watching, grass-touching, street-wandering, and even sometimes brain-rotting, I love figuring out these precious little “something” intertwined in every moment and mediums of our life.

A lot of “something” usually is the big everything that gets hidden in this era of fast-paced rat race, increasing loneliness, rapid automation, and pro-capitalism.
Being human, being passionate, loving and being loved, is everything.

I evolve these “something” into bold, emotion-evoking, and human ideas and bring them to life with ruthless execution. From a hand-draw birthday card for my friends, to a big OOH campaign in front of the millions in Shibuya, I deliver with my genuine wish to make people feel happier from enjoying my creative work.

Clients:

Duolingo, Jose Cuervo, Canva, Spotify, SKYN,
TAKAMI, AMEX, IQOS, Ghost in the Shell, TikTok

Expertise:

  • Art Direction (Social Media, Campaign)

  • Graphic Design

  • Illustration

  • Video Editing / Motion Graphics

  • Animation

  • Photography

  • Visual Systems & Brand Guidelines

Awards:

“Duo’s Sumo Showdown” - Bronze@Spikes Asia 2026

“Canva: Make it Unbelievable“ - Silver@Spikes Asia 2026

“Portfolio Scholarship” - Grand Prix@Portfolio Scholarship by KAYAK