There’s Japan’s best-kept Secret in the blue bottle
Client: L’Oreal // Social, 2025-now
Role: Art Direction, Social Content Creative
What I did:
Led art direction for the pitch team, defining the graphic design language and video editorial style for social assets across global accounts
Collaborated closely with strategists to develop creative that aligned with strategic communication pillars, brand tone, and social-first best practices
Clinic-Born, Tokyo-Made: Rooted in 25+ years of clinical expertise. Takami doesn’t just speak skincare; it speaks with authority. Now it’s time for Takami to take the global stage. But breaking into the Western skincare market means competing against established players with massive social presence. Takami needed a social media plan that could establish brand authority and elevate the iconic blue bottle for a Western audience.
We crafted a cohesive social grid that balanced Takami's clinical identity with the trend-aligned, platform-native formats that perform on Western social. Every asset was designed to feel distinctly Takami - rooted in efficacy and authority, never chasing trends for trends' sake. Working closely with the social strategist, I defined the visual language and video editorial style that translated Takami's Japanese heritage into a global social presence without diluting what makes the brand credible.
Our pitch won the trust of Takami's brand team. We were awarded the account and began planning the launch of Takami's Western social media channels.
THE TRANSFORMATION
Translating the Takami presence to the Western social landscape needs certain layers: clean, minimalistic aesthetics, evocative visual to communicate both the brand story and product texture. The social creative needs to strike a balance between clinical information delivered in social snack-able format and aspiring lifestyle content.
“One of the reason we chose your agency was because of the visual direction throughout still graphic and video editing EXCELLENTLY speaks social, while makes the brand tone shine.”
— David LeBlanc, L'Oreal Head of Brand Marketing