There’s something there…On your fyp
Client: Duolingo // Social, 2023-now
Role: Art Direction, Social Content Creative
What I did:
Created platform-native content — from trend-reactive videos to original concepts
Guided junior content creators/designers on execution while maintaining Duo's brand voice for the Japanese market
Reviewed and gave creative feedback on the team's daily output, balancing speed with craft
Dancing trends. Cat memes. Unhinged gyaru teenagers with eye highlighter brighter than their future. With my team, we always see something funny there to do with Duo to be a more dramatic owl everyday. From 2023, I was in the core team that launch the TikTok account for Duolingo in Japan. Many challenges were faced, including the unique social content taste in Japanese market, the algorithm, the fierce competition with other cute IPs (we are still the cutest, though!)
But with rock-hard resilience, lightning reactivity to trends and unmatched humorous approach, our owl begins to take fly, gaining 2 millions followers in the span of 2 years, and rise to be the number 1 business account on TikTok in Japan market.
Yes, I laugh at brainrot TikToks at night, dreaming about Duo dancing in it, and make him do it the next morning.
My unintentional portfolio:
Duo and Friends
Unlike you, Duo has a lot of friends. They always show their love with each other through unhinged videos collaboration that millions of our fans love.
and many more here!
