There’s ROMANCE in… THE SUMMER AIR
Client: Duolingo // Digital Campaign, 2024
Role: Art Direction, Game Designer, Social Content Creative
What I did:
Originated the campaign concept and sold it through to the client
Led all art direction, creating the original visual identity for the campaign
Collaborated with a creative technologist to produce the in-house game experience
Produced social content to amplify the campaign across digital touchpoints
Summer season is always full of distraction: school break, beach vacation, and…summer flings. To steal away your distraction, we helped Duo with a perfect plan: transforming him into that ideal summer man for you to daydream about instead.
It all starts with an online crush, when you would kiss him until marriage through our TikTok AR filter. Then it gets physical: we sent the lucky 5 learners a full-body pillow of buff Duo. What’s better than an educated muscular man lying next to you all summer? From the man that give you the hottest kisses on TikTok AR filter, to be right by your side as…a full body pillow. It’s all a fever dream.
We collaborated with influencers to launch and promote the filter, and users who use and create content with it will have a chance to win the sexy pillow.
Behold, the sexy buff Duo pillow!
The results:
1M total impressions
11.1K PR impressions